'Outdoor' is such a broadly-encompassing category it's quite hard to define. Let's say it's anything that deviates from pure athletic performance product and if you can name the activity, we've designed for it. We have an in-depth knowledge behind the technicality and functionality of so many products and categories and can design and innovate accordingly.
Montrail's really successful approach shoe became the industry benchmark as an affordable versatile all-rounder. It's aesthetic was widely referenced in other brands' product.
This design combined striking lifestyle styling and character with credible performance features.
The realm of Outdoor Multisport is difficult to navigate; particularly as it is so potentially lucrative and competitive between brands. We have years of experience in this area and have designed some of the market's most successful styles.
A concept for Madshus's statement nordic ski boot for the winter olympics. This was an unusual project but rewarding with emphasis on both high performance and striking graphics.
From Special Forces Desert boots to core Performance Hikers, we have huge experience in all forms of boot design.
Montrail Lotus GTX
Designed and fully developed by us, this was a very technical boot with lightweight upper materials and seamless construction.
Merrell Polarand 8"
This is an insulated Gore-Tex boot for Merrell with minimal upper stitching for durability. As a lighter-weight alternative to shelled boots, the integrity of the upper material is achieved through embossing.
Merrell Proterra 2
We have alot of experience with seamless footwear construction and no-sew upper applications. The Proterra brings these technologies to the realm of Outdoor Multisport. We also, of course, have expertise in mid and outsole design for all functions.
This is the design for Merrell's Aquaterra watershoe for Spring 2014. The upper features a direct-application TPU to avoid interior stitching. We have designed product for a number of very specific performance niches.
Sandals..open-toed, closed toed, fisherman, 2-strap, slide, thong. Outdoor inspired trainers...technical, casual, direct-attach PU, CM EVA, low-profile, travel-styles, progressive, traditional. The list goes on but we always aim to design something fresh and unique yet market-relevant and above all, tailored to the brand.
Merrell Open Shoes
Even with open-shoes there are a myriad of sub-categories. Closed-toe, open-toe, two-strap, thong, slide... We have designed all of them and invented a few new ones along the way!
Montrail Climbing Lifestyle
We have experience in identifying potential product trends for clients. These shoes for Montrail offered a unique and colourful lifestyle take on highly technical rock climbing shoes.
It's common for different sandal constructions to share sole platforms; we have knowledge of what this entails and how to design for it effectively.
Merrell NRG Trainer
The design here was to bring technical outdoor features and character to a lifestyle leather-based shoe. This design became the Merrell Skylark.
Merrell Barefoot Sandal
Technical, minimal sandals are complicated things. Merrell's Barefoot product line is all about lightweight, reduction and being close to the ground. We have helped Merrell achieve these attributes in a performance sandal.
Our footwear expert, Ollie, has his design roots in the running category. With a solid grounding in the basics from time spent at adidas, the functional purity of Trail Running and Adventure Racing with Montrail; the lifestyle twist with Puma and the outdoor influence of Merrell. Whether it's the purest hardcore minimalist shoe or the cushioned stylised lifestyle shoe we have the talent and the knowledge to deliver a perfect product.
Merrell Distance Glove
This is a concept for a lightweight cross-over running shoe taking influence from Merrell's Barefoot product line. We create our visuals using mixed media; from pencil sketches to marker, Illustrator and Photoshop renderings.
Merrell Mix Master Move
This is a very versatile mid-range running style. It is currently on the market performing and selling strongly.
Hi-Tec Adventure Racer
These are concepts for a Trail Runner/Adventure Racing project for Hi-Tec. The designs incorporate no-sew constructions and shear layering for structure with lightweight breathability.
Merrell Running Concepts
We are very experienced in the design of gender specific product and also have a deep understanding of Running sub-categories: from Road to Trail; Stability to Lightweight, Structured to Minimalistic...
Adidas Star Racer
An old favourite of ours, released in 2000, the Adidas Star Racer was a super minimal triathlon shoe which had many new design features for the time that are now common-place in running footwear.
Puma Train Away II
Puma wanted to create a highly functional performance running product that had eye-catching lifestyle appeal. The Train Away provided a solution.
This was a very progressive design for sprinting featuring a skeletal spike plate and cut-away minimalistic shear upper.
Another wide ranging category, Casual footwear encompasses many different styles. We have experience designing a huge variety of products and silhouettes; from sandals to desert boots with styling, materials, detailing and graphics at the forefront.
Merrell Casual Concepts
Clearly there are a myriad of styles that can fall under the 'casual' description. Dulster has pretty much done them all..these are just a few of many we've designed. These designs became part of Merrell's Sector range.
Puma Speedcat Liveries
Even when shoes have been on the market for some time, we have the ideas to breathe new life into them; whether for inline ranges or 'special make-up' (SMU).
HiTec Vintage Vulc
This is the design for Hi-Tec's vintage-inspired outdoor trainer known as the Sierra Trainer and Bazile.
Merrell Access Lifestyle concepts
We will often design ranges of related products that need to carry the same DNA. This was the case for Merrell's Access Lifestyle range where different styles and silhouettes had a shared look and feel.
Merrell Casual Trainer
A low profile outdoor inspired trainer with z-strap closure. We can provide detailed upper and sole tech packs for all of our designs.